DISPLAY MARKETING AUDIT: ARE YOUR VISUAL STRATEGY PERFORMING?

A thorough banner ad audit is vital to confirm your image campaign is generating the expected results. Many businesses launch attractive creatives without ever evaluating their true impact . This assessment should investigate everything from creative placement and reach to interaction rates and t

Understanding the advertising system's CPM rates is essential for both publishers and businesses. Generally, popunders – those ads that appear as a new frame behind your main browsing window - command higher CPM (Cost Per Mille, or Cost Per Thousand impressions) rates than several other ad units.